Water consumption rises as Brits more health aware

Water is the only drink UK consumers are drinking more of according to new research revealed today at a conference on encouraging healthy hydration [1].

The figures, produced by Kantar Worldpanel, show tap water has seen a 17 per cent increase in consumption in the last year, from 6 billion to 7.1 billion servings of tap water being consumed in 2015. Consumption of bottled water has increased by 9 per cent from 2.7 billion to 2.9 billion servings from bottled water consumed [1].

Tea and coffee remain the UK’s most popular drinks, with 20 billion servings of tea drunk in the last year, an equivalent of 312 servings for every person in the UK, and 12.5 billion coffees consumed.

The statistics also reveal that consumers’ interest in health has soared over the last twenty years. One in five (22%) consumption decisions are now motivated by health, compared to 11 per cent in 1995 [1].  When choosing drinks for health reasons dairy drinks, fruit juices, tap and bottled water are the top four choices [1].

Despite the increase in water consumption, the majority of people in the UK (59.4%) still only drink just one serving of water or less a day and 80.8 per cent drink no more than two servings of water [1,2]. Brits fall well behind other European countries in terms of water consumption, with the EU average being three times more than that of the UK, according to recent data from Canadean [3].

The independent findings will be presented today (28.10.15) at Hydration for life: Can we do more?; a conference organised by the Natural Hydration Council.

Kinvara Carey, General Manager at the Natural Hydration Council, said:

“Whilst it is good to see that water consumption is on the increase, clearly more needs to be done to encourage healthy drinking as much as healthy eating. There are still more than 30 million people who do not drink water at home in a typical week; that’s half the UK population.”

ENDS

About the data 

[1] Kantar Worldpanel: The statistics were produced by Kantar Worldpanel using data from Kantar Worldpanel’s Food and Drink Usage panel. 52 w/e 21 June 2015.

This is a single source purchase and consumption panel comprising of 11,000 individuals recording all that they eat and drink for four one week periods every year.

[2] The figures quoted include both tap and bottled water.

[3] Canadean: Data to Year end 2014.  Data for plain water: natural mineral water, spring water and table water. Click here to see chart.